Perfumes with strawberry, an olfactory trend suitable for nostalgic people

For many of us, strawberry fragrances are an appetizing trip to the past… Specifically to some good time in childhood or puberty. The reason is explained to us by the perfumer Ramon Monegal who recognizes that, perhaps, it is because it is one of the smells that we learn first since it is easy to memorize. “It is an aroma associated with the first pleasures, as simple as candy, ice cream, cakes, drinks, cosmetics and functional products for adolescents,” he points out. The essential thing is that, having shared many good experiences with it, “in the end it becomes an emotional memory capable of making us relive and transport us in an instant to our childhood or adolescence.”

For those of us who are already of a certain age, there is another reason that indicates Miguel Bartolomé, Brand Manager of Isolée, and it is none other than “the trend of fragrances with fruity notes that emerged in the 80s and made strawberry one of the public’s favorites.”

If we focus on the olfactory properties, the Perfume Academy defines the strawberry aroma as “fruity, green and refreshing.” Miguel Bartolomé notes that it is characterized by a bright and acidic finish (it prevents it from being cloying), although it is also capable of evolving towards a floral nuance. “It is an incredibly versatile note, with a complex and rich olfactory profile capable of presenting everything from a caramel sweetness to slightly acidic and green nuances,” he adds. Julio Cantero, Prada Beauty Trainer. The result? An applauded ability to evoke “sensations of freshness, youth, joy and a contagious vitality“.

The best olfactory allies of strawberry

What all experts highlight about the strawberry is its ability to fit with an infinite number of different notes, which allows it to “create surprising synergies», adds Julio Cantero. The ingredients with which it best fits are:

Flores. Miguel Bartolomé maintains that “they balance the sweetness of the fruit and give it a more elegant touch.” Among the experts’ favorites is jasmine, rose, iris, gardenia or the exotic ylang ylang.
Citrus. They enhance its freshest and most sparkling facet. Although there are many, bergamot and mandarin stand out.
Clean musks and light woods. Like sandalwood and cedar, they are responsible for adding naturalness, freshness and a very interesting leather finish…
Fruits. With components such as raspberry, peach or black currant, they enhance the juicy and modern character of each composition.
Other gourmet ingredients. Caramel, cinnamon, coffee, in vainpraline, chocolate… The list is endless and its mission is to “intensify its sweet and creamy side,” Isolée points out.

From synthetic to natural

It is important to note that, until recently, “the strawberry note did not exist in nature as a perfume raw material (extracting a stable essential oil directly from fresh strawberry is very difficult) and had to be reproduced by synthetic molecules and biochemistry“explains Miguel Bartolomé. But the game has changed and is now possible thanks to the use of by-products derived from juice production.

Thus, today, it is possible to “conserve more realistic shades of the mature product with fruity, green and floral facets, moving away from the “strawberry bubblegum” cliché that synthetics sometimes convey“he acknowledges.

A registry change

If you take a look at the new perfumery, you can see how the strawberry note is repeated with some frequency. Ramón Monegal identifies it, above all, along with other fruity components (pear, mango or pineapple stand out) within “a trend of fruity and sweet broths, but with a different sweetness that distances them from the creations of previous generations”.

The expert highlights the importance of him having “ceased being just another extra to be able to become a main actor or, even, hero“and that is also because the taste notes They play a decisive role in current compositions. “In the classic perfumery of other times, it was not considered with a good nose that a fragrance had nutritional connotations since it was considered not elegant. For this reason, we apprentices were taught not to use them beyond being mere extras,” acknowledges Monegal.

However, thanks to the demands of the new generations (led by millennials and generation Z), these complexes have been put aside to invite noses to “experiment thoroughly with these notes.”

The best perfumes with strawberry

Discover some of our favorite strawberry perfumes.

Miutine by Miu Miu

MIU MIU Miutine

Created by Dominique Ropion, the master of sweet perfumes.

Miutine, by Miu Miu It is a gourmand proposal with the wild strawberry accord of the Mara des Bois variety as the protagonist. The composition is completed with gardenia and jasmine, in a base with brown sugar, bourbon vanilla and patchouli. Julio Cantero confesses that “his notes and chords are the most sought after on social networks.”

Oudgasm Milky Musk Oud from Kayali

KAYALI Oudgasm Milky Musk Oud

With a very resistant effect.

Creamy and sensual, Oudgasm Milky Musk Oud, from Kayali It has an opening marked by pink pepper and strawberry cream, an intense heart with incense, sandalwood and milk musk, and a base centered on tonka bean and oud. Generates a “second skin” effect.

Whipped Strawberry from Le Monde Gourmand

THE GOURMET WORLD Whipped Strawberry

An ode to fresh strawberries with whipped sugar, orange extract, coconut water and vanilla cream. Thus, at the point of balance between sour and sweet, Whipped Strawberry, from Le Monde Gourmand Leaves a velvety and irresistible aura.

Flower Cherry Poppy de Kenzo

KENZO Flower By Kenzo Cherry Poppy

A floral and fruity eau de parfum.

Flower Cherry Poppy, de Kenzo It is the brand’s tribute to its most iconic aroma, on its 25th anniversary. A floral and acidic version, where strawberry is accompanied by black cherry, Damask rose essence, white musk and cedar wood. Sophisticated and warm.

Spiky Muse de Ex Nihilo

EX NIHILO Spiky Muse Eau de Parfum

A truer version of the strawberry aroma.

Spiky Muse, de Ex Nihilo was a pioneer in presenting the strawberry as the protagonist of the broth. It contains its recycled natural extract which, in the words of Miguel Bartolomé, is a more realistic representation of the fruit. It is completed with bergamot, pink pepper, a pistachio accord and rose.

Strawberry Feels Forever de Lush

LUSH Strawberry Feels Forever Body Spray

Strawberry Feels Forever, de Lush is a new body spray where the most classic aroma of strawberries is completed with luminous bergamot and creamy (and acclaimed) vanilla. An optimistic cocktail that takes you to a summer day.

Isabel Salinas is a contributing journalist at ELLE and ELLE.ES and, after almost 15 years writing about skin care, the most sought-after hair products, the latest makeup trends, the most cutting-edge protocols… she can be defined as a beauty expert.

Graduated in Advertising and PR from the Rey Juan Carlos University, she began working in the press office of different cosmetic brands and that was an unexpected crush. Since then, she got a taste for researching the ingredients of treatments, interviewing those who know the most to discover their most coveted advice, and analyzing in detail each new fad associated with personal care (with the arrival of TikTok this matter has become even more fun).

He admits that he is fascinated by writing articles for paper media, but he also enjoys the immediacy and freshness that the digital press guarantees. Perhaps you have read some of his topics in other publications such as Cosmopolitan or Vanitatis. Surely about the most sought after ingredients to take care of it, the new techniques to optimize your blush (its essential), the most surprising textures and formats of the beauty routine or the newly arrived fragrances, those that make you rethink the essentials of your olfactory wardrobe.

A self-confessed collector of limited editions of beauty, she admits that she is in her era of musky perfumes and always strictly adheres to not leaving the house without applying sunscreen.